Post by Dancer on Nov 16, 2004 12:29:55 GMT
Sir,
I am not totally sure if you are entirely aware of this, but your marketing department doesn't quite seem to understand the theory of advertising.
Most commercials that appear in a commercial break appear ONCE, or possibly twice if it is a two part commercial. Repeating the SAME DAMN COMMERCIAL up to 4 TIMES in the same commercial break-believe it or not- does not draw people to your product, it simply PISSES THEM OFF.
Imagine this:
a young student, trying to do his best at university decides to take some time out to watch someones ride get pimped on mtv, and oh my there is a lot of ride pimping going on. 15 minutes in, and its time for the commercial break. "But what can be so bad about the commercial break" i hear you ask.... Well, one advert comes on, the student takes notice and, as the advert suggests, goes to fetch a bottle of beer. Cheerily content in his new found beer, the student goes on watching the commercial break, and on comes the "jamster" ringtone advert. "okay, thats a bit annoying, but it'll be gone soon" thinks the student.
OH HOW WRONG CAN HE BE.
After he has sampled the delights of the "mission impossible" phone (which is not even the real voice from mission impossible), the "this phone is being stolen" (which would not be funny anyway as you would either get beaten up by a nearby law inforcement official or just look like an idiot), the "crazy frog" (its NOT a frog, its NOT crazy, and its NOT FUCKING FUNNY. FROGS DO NOT MAKE THAT NOISE, IT JUST SOUNDS LIKE A PRICK THAT CANT GET A VOICEOVER JOB), the "pick me up" (NO. JUST.....NO) , the "oh my god they killed kenny" (YOU DONT EVEN INCLUDE THE PAYOFF LINE!!) "real sounds", the student carries on watching another advert.
But wait, what's this? The next advert to come is the same "jamster" advert as 2 adverts ago! Surely, this cannot be correct. "It must be a mistake" the student thinks-no company would do that intentionally, it must be MTV.
WRONG AGAIN.
After hearing about mission impossible, the stolen phone, the "crazy" frog, the pick me up request and the age-old kenny line for the second time, the student relaxes and watches another advert. "WAIT, DO MY EYES DECIEVE ME" he asks himself. "Surely the jamster advert cannot be on again, for the THIRD time". Oh yes it can. And once more after that just for good measure. By now, the student has the jamster ring sound chart burned onto the back of his retinas, and cannot concentrate on the days work to do, eating, drinking, sleeping, or even watching television for fear of seeing the jamster advert again.
You may be thinking that "thats just good advertising, you're talking about it, arent you?". YES, i am, but only because i have become emotionally scarred by the whole experience. This situation did not occur on just one commercial break, but EVERY SINGLE ONE ON MTV THIS WEEK. Despite what you think, turning people into mentalists is not good advertising.
It is just plain evil.
Yours Sincerely,
*Name removed*,
from a padded cell in broadmoor.
I am not totally sure if you are entirely aware of this, but your marketing department doesn't quite seem to understand the theory of advertising.
Most commercials that appear in a commercial break appear ONCE, or possibly twice if it is a two part commercial. Repeating the SAME DAMN COMMERCIAL up to 4 TIMES in the same commercial break-believe it or not- does not draw people to your product, it simply PISSES THEM OFF.
Imagine this:
a young student, trying to do his best at university decides to take some time out to watch someones ride get pimped on mtv, and oh my there is a lot of ride pimping going on. 15 minutes in, and its time for the commercial break. "But what can be so bad about the commercial break" i hear you ask.... Well, one advert comes on, the student takes notice and, as the advert suggests, goes to fetch a bottle of beer. Cheerily content in his new found beer, the student goes on watching the commercial break, and on comes the "jamster" ringtone advert. "okay, thats a bit annoying, but it'll be gone soon" thinks the student.
OH HOW WRONG CAN HE BE.
After he has sampled the delights of the "mission impossible" phone (which is not even the real voice from mission impossible), the "this phone is being stolen" (which would not be funny anyway as you would either get beaten up by a nearby law inforcement official or just look like an idiot), the "crazy frog" (its NOT a frog, its NOT crazy, and its NOT FUCKING FUNNY. FROGS DO NOT MAKE THAT NOISE, IT JUST SOUNDS LIKE A PRICK THAT CANT GET A VOICEOVER JOB), the "pick me up" (NO. JUST.....NO) , the "oh my god they killed kenny" (YOU DONT EVEN INCLUDE THE PAYOFF LINE!!) "real sounds", the student carries on watching another advert.
But wait, what's this? The next advert to come is the same "jamster" advert as 2 adverts ago! Surely, this cannot be correct. "It must be a mistake" the student thinks-no company would do that intentionally, it must be MTV.
WRONG AGAIN.
After hearing about mission impossible, the stolen phone, the "crazy" frog, the pick me up request and the age-old kenny line for the second time, the student relaxes and watches another advert. "WAIT, DO MY EYES DECIEVE ME" he asks himself. "Surely the jamster advert cannot be on again, for the THIRD time". Oh yes it can. And once more after that just for good measure. By now, the student has the jamster ring sound chart burned onto the back of his retinas, and cannot concentrate on the days work to do, eating, drinking, sleeping, or even watching television for fear of seeing the jamster advert again.
You may be thinking that "thats just good advertising, you're talking about it, arent you?". YES, i am, but only because i have become emotionally scarred by the whole experience. This situation did not occur on just one commercial break, but EVERY SINGLE ONE ON MTV THIS WEEK. Despite what you think, turning people into mentalists is not good advertising.
It is just plain evil.
Yours Sincerely,
*Name removed*,
from a padded cell in broadmoor.